Therefore, these users using the Internet “only mobile”, ignore the PC (personal computer – ed) and / or notebook (laptop – ed).
I wonder how anyone can “work” using these devices: Smartphone and / or tablet
So I gather, that this type of user, or 16%, using the internet to “leisure” or transactions “not too difficult”, type to “gossip” on social networks, or talk about the “football match” and the usual arguments “free time.”
Returning to ComScore data, which carried out this research, we have also:
– 42% of people are using the web only by PC (personal computer – ed) and / or notebook (laptop – ed).
– 42% of users go online on both platforms: PC (personal computer – ed), smartphone and / or tablet.
24.3 Millions of Italians watch videos from desktop (PC and / or laptop – ed)
and 12.3 million online users watch mobile videos (smartphone and / or tablet – ed).
According to the data for September 2014:
users who watch videos on your smartphone at least once a month are 49% of the total mobile.
(The figure was 38% in September 2013).
While people who watch video on smartphone and / or tablet, at least once per day, are 15%
(Compared to 12% a year ago).
Therefore, it follows that: the user is moving, increasingly, on the mobile, thanks to social networks.