A survey of the University ‘Cattolica and Digital Pr called “Brands Social Media”, it is noted that,
companies that have the company blog, they realized that it does little good.
Social networks fighting corporate blogs “self”.
The user comments, are worth much more, than it writes the press office, paid by the company. It is obvious that loses importance the company blog.
Due to the crisis, companies, have “wake up” and are starting to think digitally.
Companies build their reputation on the web:
100 selected companies. The most important of the Italian market.
5 sectors analyzed:
– Consumer Electronics
– Banks and Insurance
– Retail and Large Distribution