Rebirth 99 to become a car giant.

Chapter 881 Gearing up, a new war is about to begin (page 13)

The Spring Festival is a very important festival for China.

As long as it's not an urgent matter, every company will definitely have a holiday.

Enterprises in the Nanshan system are naturally no exception.

However, Chinese people celebrate the Spring Festival, which many countries cannot do well.

Their Christmas and New Year holidays are over.

Even in Japan, although they also have the Spring Festival, the Spring Festival has changed its concept and is celebrated together with the New Year's Day.

So when China celebrates the Spring Festival, they are already working normally.

January 2014 has passed, but for Japan, they are accustomed to using April to March of the following year as their fiscal year.

So in early February, they were busy preparing for various plans for the next fiscal year.

As the global car sales champion in 2013, Toyota is naturally discussing internally how to maintain this position.

"President, I'm afraid the North American market will be more troublesome this year."

"General Motors has lost its No. 1 position in the market, so there will definitely be some actions."

"But this year, General Motors' sales in China will basically return to zero. If they lose more than one million shares, they will definitely want to find it through other methods."

"Judging from the situation in the past few months, both General Motors and Ford Motors hope to exert force in the domestic market of the United States and suppress the survival space of our Japanese car companies."

Tetsuaki Kobayashi, as the vice president of Toyota Motor, once served as the head of the North American headquarters, and he is relatively familiar with the situation in the American market.

The more this happens, the more he knows the thoughts of American car companies.

In the past, the situation had not reached the point where General Motors would lose its position as the industry leader, so maybe General Motors would just tolerate it.

But after General Motors began to lose its No. 1 position in the industry, it took many more actions.

Especially in recent months, this situation has become increasingly obvious.

Tetsuaki Kobayashi is worried that local American companies like General Motors will use more means to deal with them.

This is obviously not a good thing for Toyota.

Japan's domestic market only has a few million vehicles, but it is divided up by a bunch of car companies such as Toyota, Honda, Nissan, Mazda, Suzuki, Daihatsu, Subaru, etc.

Relying on the local market alone, Toyota will definitely not be ranked first in the world.

It can be said that Japanese car companies are the biggest beneficiaries of globalization.

Now that the United States is starting to target Japanese car companies, Toyota will definitely be hit the hardest.

However, the American market is Toyota's largest market. If it were lost, Toyota would not even be ranked number one in the world, and it would not even have a place in the TOP3.

"In the Chinese market, Nanshan Automobile Group, with its various independent brands, has been suppressing us in the past two years."

“It is estimated that there will be no small movement in this regard this year.”

"General Motors and Ford in the United States are leading local companies to suppress us, and their actions are getting bigger and bigger."

"It's obviously a fight between General Motors, Ford Motor and Nanshan Automobile Group, but in the end they both targeted us. This is too much."

Watanabe Jiashi felt very depressed.

He had the feeling of being shot while lying down.

It is clear that Toyota has done nothing wrong and no one has provoked it. Why did it end up being the two leading companies in the world's first and second markets, America and China, taking the lead in suppressing it?

What about the promised level playing field?

Are they all made for people to see?

This is not the attitude when it comes to attracting investment.

Even some states in the United States are still trying their best to encourage Toyota to build new factories.

However, the actions of General Motors and Ford do not look like welcoming Toyota to build a new factory.

"They have all driven each other out of their own markets, and each other's sales have been affected to a certain extent."

"In this case, they naturally hope to make up for this part of the loss from other places."

"However, our performance in these two markets is still acceptable, so naturally it is easy to become a thorn in the eyes of others."

"President, I think that if this big development strategy does not change, our lives in China and the United States will probably be difficult."

Kobayashi Tetsuaki has basically expected that he will not be able to continue to sit at the top of the world this year.

General Motors and Ford are sharpening their knives and are preparing to take action on Toyota.

In this case, if there is no change in market share, the other party will definitely not give up.

Thinking of this, he felt even more depressed.

"I'm going to communicate with the cabinet to see if we can start from a high-level perspective to improve the relationship between Japan, China, and the United States."

"Otherwise, it would be difficult to dispel some of the ideas of General Motors and Nanshan Automobile Group."

As an industrial enterprise with a pivotal position in Japan, Toyota Motor naturally has some backers in the cabinet.

At the critical moment, they want to start from this aspect.

There is actually no problem in this direction.

However, it is naturally impossible for things to develop according to the situation they want to see.

Just when Toyota was trying hard to change its unfavorable situation, the CEOs of General Motors and Ford Motors gathered together to discuss the next step of dealing with Japanese and Korean car companies.

"Mulally, Ford used to be number one in the world, but now it doesn't even have a chance to enter the top three."

"This is all the result of Japanese car companies and Korean car companies seizing market share."

"For the development of American industry, I think any means can be considered."

Exxon will not be lenient at all when it comes to dealing with Japanese and Korean car companies.

The relationship between these two places and the United States is inherently special.

When Americans go to these two places, everyone will feel like they are superior to others.

Even if they say that everyone is equal, they know what is actually going on.

Now for the sake of its own interests and the interests of the United States, it is a matter of course for Exxon to sacrifice the interests of the car companies in these two countries, and there is nothing kind and merciful.

"Yeah, I think so too."

"Last year, the market share of Japanese car companies in the United States reached 38%. In addition, the cumulative sales of Korean car companies in 2013 also broke the highest record set in 2012, reaching 72 units. Basically, the shares of these two companies have gone. It’s 43%.”

"This is completely unacceptable."

"Our combined market share in Japan and Korea is less than 10%."

"This situation must change."