Rebirth: From Cottage To Big Money

Chapter 388

Chapter 388

Whether to remove the legendary S1!

This is a big deal, and it cannot be decided by a general manager.

This matter is still up to An Ran to decide.

“If the legendary S1 is on the shelves of the legendary S2, and the price is reduced, according to the estimation of the market department, there should be a certain amount of sales.”

Yang Shaoping is not simply asking, he still needs to give some supporting evidence: “Preliminary estimates are that the possibility of another 100,000 to 300,000 copies is not low.”

“The marketing department estimates that two sets of pre-plans should be made, including how much the price will be reduced?” An Ran did not rush to make a decision, but asked the person in charge of the marketing department.

In fact, he asked this question to be a bit redundant!

Because in his heart, he has a plan, that is, he has already decided in his heart. This decision is to completely remove the legendary S1 from the shelves and no longer sell it. In this way, such a question is still a little redundant, but it is really redundant. NS?

There are two purposes here. One is to see how the marketing department is doing. You have done some investigations before submitting it to Yang Shaoping. How can you not make some pre-plans? This includes how much the price will be reduced, and then how many shipments will be estimated, and then the price will be reduced to a lower price, and how many units can be shipped?

If there is no such pre-663 case, then it is the negligence of the marketing department.

“We have made two plans in total, one with a price cut of 100 yuan, and it is expected that more than 100,000 units will be shipped.”

The person in charge of the marketing department stood up at this time, and he must answer: “The other plan is to reduce the price by 200 yuan. It is expected that there will be shipments of more than 200,000 units. impossible.”

“Um!”

An Ran nodded. After listening to these two relatively detailed plans, he was very satisfied, but there were also many problems, and he was also understanding it. The market is like this. You will never be able to predict it 100%. , Even if you are full of confidence and have done everything, it may not be a big hit as soon as you go public. There are many factors affecting the volume of shipments. What they can do is to make all their efforts, and the rest is Leave it to consumers to decide: “One is to drop 100 yuan, and the other is to drop 200 yuan… The two plans should be similar, I think you should also be over the problem of profit.”

“According to the latest report submitted by the company’s financial department, when the shipment volume reached 11.3 million units, that is, before the subsequent 200,000 units, the average profit of the Legend S1 was around, which was more than 200 than the previous one. Block profit, more than 80 yuan of net profit, this is due to the shipment volume and a series of subsequent adjustments.”

“If calculated on the basis of the net profit of each unit, a price reduction of 100 yuan is equivalent to only a net profit of 180 yuan left. This profit is still considerable. After all, what we are doing is a cheap machine. It has been decided. The net profit cannot be too high. The second is to reduce the price by 200 yuan, and the remaining profit will be even less. Perhaps more shipments can be obtained.”

“Neither of these makes any sense. It doesn’t mean that the company is not interested in continuing to do things because its profits are low, but it makes no sense.”

“Don’t neglect the pricing of our complete machine. The Legend S1 is only 788 yuan. This pricing itself determines that there is not much room for a price reduction. A 100 yuan reduction gives consumers the feeling that they do not have any sincerity. At 200 yuan, this is sincere, but the profit is only more than 80 yuan. The overall shipment volume, I am afraid that the maximum will not exceed 500,000 units, right?”

“Let’s estimate with 500,000 units. This will bring us a lot of trouble. Such trouble is unnecessary compared to the overall net profit. At the end, it will be a tiring word, which will give us a lot of trouble. No help too much.”

Based on this situation, An Ran decided to completely remove Legend S1 from the very beginning, no longer keep it, but completely topped it with Legend S2.

The price reduction is less, consumers can see the sincerity, and the shipment volume may be hundreds of thousands more, but the net profit is really not much. Even if it is calculated on the basis of 500,000 units, the profit of 80 yuan is almost the same. Net profit of 40 million.

40 million is a lot, it should be said that it is a lot, but don’t forget that this is pure profit and there is nothing wrong, but for a company headquartered in Shennan City, and the main market is in the African continent, here is the tax revenue of the headquarters. I always want it. After deducting it, how much is left?

The more important thing is the trouble, which is really a lot. One of the dangers of inventory, and the other is transportation, and the offline supplier also needs to supply them with old accessories, which involves all aspects. , It’s better not to figure it out, after all, compared to the current total shipment of 11.5 million units, 40 million units are really not much.

We need to know that the total shipment volume of Legend S1 has reached 11.5 million units, and the average profit has reached more than one block. Then this deal brings a net profit of more than 3 billion yuan to Legend Technology Company, which is incredible. The figures, it can be said that their capital injection at that time has been fully recovered.

Has it really been fully recovered?

No, their investment at the time was also RMB 3 billion, but the cost was not fully recovered. The pure profit of the Legend S1 is not wrong, but this cost absolutely does not include the company’s operating expenses, only the employee’s salary. Every month is not a small number, but they build their own channels, just the employees of those flagship stores, the cost is not a small number.

Deduct some taxes and so on!

In the past year, the net profit of revenue has completed 3 billion yuan, yes, but the company’s finances are still left. I am afraid that there is not even 2 billion yuan. Now, the company’s finances look very healthy. , But it is not as much money as imagined, just to open up the market of the three countries, the cost is not a small figure, and some funds are reserved for the upcoming legendary S2.

Start a company!

It’s not as simple as you might think. Maybe your product has a high profit, your revenue is good, and your total profit is even better. But there are other messy expenses, all of which require money. You make 10 billion a year. If you plan out some other things, you can get dividends, which is a very small number.

This is why many listed companies have very good data in the past year, but when they pay dividends to shareholders, they show a very small number.

After all, when a company is in operation, it will incur costs at all times.

It also leads to some companies making a decision-making error, which will cause the break of the capital chain, leading to a bottomless abyss.

…….