Rebirth: I just wanted to study hard, but I became a scumbag

Chapter 221 Sina Dilemma

Several Internet companies did not expect Zesheng Technology to enter Weibo so quickly.

Go directly to Weibo!

Sina, NetEase and Sohu, as the three major portals in China, actually have unique advantages in doing Weibo!

After all, Weibo is all about content. Whoever has good content will attract users.

This is the era when content is king!

All three portals have excellent content.

This is something Zesheng Technology and Penguin cannot have.

This is why Su Ze chose the path of Weibo entertainment.

On the one hand, Weibo’s fastest growing fans are the fans of entertainment stars. On the other hand, entertainment stars can also generate a lot of content.

Regardless of whether the content is good or bad, as long as someone is interested, it is useful content.

The emergence of Zesheng Technology's Weibo did catch the three major portals off guard.

After all, Zesheng Technology is not the original small company.

Zesheng Technology has torn a piece of meat from the penguin instant messaging field, and no one can underestimate it.

However, NetEase is now doing better and better in games. The addition of Zesheng Technology to the Weibo battlefield makes them hesitate to start Weibo. After all, it is still just a ppt, and there is no harm in not doing it.

The same goes for Sohu. Video is its trump card, and Sohu's CEO has recently been obsessed with the entertainment industry and doesn't care about the company's affairs.

Of course, those executives are also afraid of making wrong decisions and taking the blame themselves.

So Sohu was also hesitant.

Only Boss Cao from Sina is very determined and must make Weibo.

Sina is different from Sohu and NetEase. Sina does not have the trump card of the other two companies.

They only have portals.

But around 2008, portals could be said to have ushered in their final glory.

The rise of navigation sites, the rise of search.

Let everyone surf the Internet without going to the portal website. Just search and you can get what you want.

This is also the reason for the decline of Yahoo internationally and Sina NetEase Sohu domestically.

In the past, when everyone went online, they had to enter the portal website and find what they needed.

It's like finding the person you want among a crowd of people.

However, the invention of navigation websites has subdivided this group of people, and each person has a label to make it easier for everyone to find.

The emergence of search engines is an even bigger blow to dimensionality reduction. As long as you enter what you want, people will be able to give you the answer you want.Find this person directly among this group of people.

And with the development of the mobile Internet, whatever information you want in the future can be directly downloaded from the app on your mobile phone, without even searching.

And the software also tells you a series of information such as this person's personality, what he likes to eat, and so on.

This is why Baidu is lonely in the mobile Internet era.

Because the Internet field continues to be segmented, those who sell cars have software to sell cars, those who hail taxis have software to hail taxis, those who shop have software to shop, and those who listen to music have software to listen to music.

Then why are you searching?

What else is there to do with searching.

Of course, we have not yet reached the Internet era of later generations.

However, the three major portals have already felt the crisis, and Sina is the most urgent one.

And the difference between Sina, NetEase and Sohu is that Sina does not have a strong leader, to be precise, it does not have a core figure or core founder.

NetEase has Boss Ding, Sohu has Boss Zhang, and Penguin has Boss Ma.

But who does Sina have? Sina has no core founder.

Sina has changed its CEO four times in eight years, resulting in Sina's slow development.

Although Sina was the first website to go public in China, without a strong leader or the largest shareholder, Sina had the worst development among the three major portals.

Because there is no strong leader, the company's execution ability is weak.

That is to say, when Sina later launched Weibo, the management team headed by Sina CEO Boss Cao acquired shares and became Sina's largest shareholder.

It was a relief when Sina launched Weibo.

But now, although the leader of Sina is Boss Cao, he does not have much say.

Because he is still just a senior wage earner, he does not hold the majority of Sina's shares, and they do not have a strong voice.

In Sina's company conference room, Boss Cao, who looked solemn, sat in his first chair, with several senior Sina directors next to him.

Boss Cao was blushing and panting, and several other directors also had unkind expressions.

Apparently several people had just experienced a heated argument.

“Let me say it one last time, this Weibo is our last chance for Sina, and as a portal we have content and strength, Weibo must do it.”

This is Boss Cao’s attitude.

However, several directors disagreed. One of the directors said: "Mr. Cao, portals are at their peak now. Whoever surfs the Internet does not use portals, why should we mess around."

Another director also said: "What's the difference between Weibo and ordinary forums? It's just a small site. You said we'd forget it if it was just for fun. But you said you would use all Sina's resources to suppress Weibo. Who will be responsible if something goes wrong? .”

"I'm responsible!" Boss Cao stood up and slammed the table angrily and shouted.

His slap made the other directors look even more unhappy. One director said angrily: "I don't think you can take responsibility, Mr. Cao. Your shares don't seem to be as much as mine. We have to be responsible for the investors who invest in us."

As soon as these words came out, Boss Cao's face became even more ugly.

This is his current situation. Although he is the CEO of Sina, he has no right to speak.

It cannot promote the development of any business at all.

He has taken a fancy to the Weibo industry very early and wants to advance it.

But the board of directors has always felt that it is not necessary.

Moreover, there is Fanfou.com in front of them. They feel that investing in it may not necessarily defeat others, and it will also cost a huge amount of money and is not cost-effective.

However, the subsequent closure of Fanfou.com gave Boss Cao hope and raised it again.

After Boss Cao's repeated requests, although the board of directors agreed, the resources were not given much, but it was still possible to do it.

Boss Cao’s original idea was to build the platform first, then purchase Sina shares, become Sina’s largest shareholder, and then use all resources to advance it.

But now Zesheng Technology suddenly announced the establishment of Weibo, taking the lead.

And Penguin immediately announced the establishment of Penguin Weibo.

If we can't keep up, then Sina won't be able to create Weibo.

After all, the Internet is so slow, step by step, winner takes all.

Therefore, Boss Cao was very anxious and immediately convened a board meeting, but these directors did not want to take risks at all.

After all, the two instant messaging overlords Penguin and Zesheng entered, and the cost of fighting would be a lot of money.

The people on the board of directors certainly don't want their own interests to be harmed.

There were only boss Cao and his confidants in Nuo Da's office.

Boss Cao couldn't bear it anymore, grabbed the water glass on the conference table and threw it on the ground.

"Idiots, all of them are idiots. The company will die in your hands, and you are still there gibbering for your own interests." Boss Cao yelled unwillingly.