Rebirth: I just wanted to study hard, but I became a scumbag

Chapter 534: Cut 1 knife

After putting together a good product, he became the famous "Chop a Knife" founder in later generations.

Almost everyone has been exposed to this virus-like shopping software at one time or another.

Its biggest feature is that it is cheap and uses all kinds of marketing methods.

However, since this software was created by Su Zelai, it is natural to change the way of playing it.

"A good product?" Huang Shan asked curiously: "It sounds interesting."

"Can you be more specific?"

In terms of age, Su Ze is actually younger than Huangshan.

But at this time, Huangshan was like a student, humbly asking for advice.

"You should have heard of group buying, right?" Su Ze asked.

Huangshan nodded: "If many people buy it together, the merchant's price will be cheaper, right?"

“So what you are saying is that you want to build an online group buying e-commerce platform?”

He thought seriously for a while.

"Mr. Su, although it may not be appropriate to say this, I'm afraid it will be difficult to achieve."

“The core of group buying lies in volume and ease of transportation.”

"But online consumers are everywhere. Let alone the same express delivery station, even the same town or even the same city, it is difficult to achieve the effect of increasing sales."

"As for the issue of transportation, let alone mention it."

Since he has been engaged in the e-commerce industry for more than a year, he is very clear about these things.

Su Ze smiled and explained: "You are right, so this is just a gimmick."

“I want consumers to see these three words and immediately realize that the products on this platform are cheaper.”

In most industries, price-sensitive users will always dominate.

Whoever's products are cheaper will be able to receive more customers. This is a sure thing.

Huangshan said tactfully: "Mr. Su, maybe I need to remind you."

"At present, Alibaba is almost the only one in the domestic online shopping market, while the mid-to-high-end market is in the hands of JD.com."

"In terms of timing of entry, it may be a little late now."

Su Ze shook his head: "No, there is still a market that no one has explored."

"Ah?" Huangshan was confused.

However, it can't be his fault.

After all, his e-commerce career was very short, and in his previous life, he did not launch the famous app - "Bingxixi" to the market until about 15 years ago.

"The basic conditions for online shopping are that you must have a mobile phone that can pay online, and you must have an address where the logistics can be delivered."

"But now there are many places across the country that logistics cannot reach."

"And the people living in those places are our intended group."

Su Ze stood up and stood in front of the huge floor-to-ceiling window, looking into the distance.

Huangshan adjusted his glasses, but he still didn't understand.

"But since the courier can't arrive, then our things can't be delivered either?"

"Or are you planning to improve express delivery sites across the country yourself? This seems a bit outweighed by the gains."

Su Ze spread his hands and said, "We only want those customers and don't care about the others."

"As long as our products are cheap enough, they will find a way to get them by express delivery."

After saying this, Huang Shan truly understood what Su Ze meant.

Normally, for online shopping, customers have needs and then place orders normally.

The logic of Pinhaohuo is different. It attracts customers with pure low prices and makes them willing to spend money.

Once the shopping habit is established, these people will become their loyal users.

It was equivalent to Su Ze conjuring up a huge potential market out of thin air.

After Huang Shan heard this, he felt goosebumps all over his body.

He never thought that e-commerce could still play like this.

At this moment, Huangshan deeply realized that his decision to defect to Su Ze was simply the right one.

Without Su Ze's guidance, he might never have imagined such a good business in his life.

Of course, Su Ze didn't know his inner thoughts at this time.

Otherwise, it will inevitably be a little embarrassing.

"The top priority now is to contact the supplier first."

"After you figure out the supply channels, you don't have to worry about customer convenience."

"I will give you a mature set of promotional words to attract users to join."

Su Ze handed Huangshan the plan with the words "Cut a knife" written on it.

Although he deeply hates this kind of propaganda method that has been criticized by countless people, he can't help but think that this method is easy to use.

Therefore, in the early stage, Su Ze must use this to accumulate the first batch of original users.

Of course, he will not act like a monkey like Bing Xixi, but will issue actual subsidies after inviting a certain number of new users.

Su Ze learned about this from a company that specializes in customer promotion.

The customer acquisition cost per user is 30 yuan.

So Su Ze set a rule. As long as he can invite 3 new users, he can get a cash reward of 100 yuan.

It is equivalent to giving the money he used to promote the company directly to consumers.

In order to prevent someone from taking advantage of the situation through technical means, Su Ze also added a real-name authentication function.

With the current technical level of the Wool Party, it is impossible to bypass this obstacle.

After Huangshan read the plan, he praised it again and again.

"Mr. Su, I am so virtuous and capable."

In his opinion, Su Ze was so well prepared.

If you bring any professional manager here, he will definitely be able to do a better job than him.

Su Ze was willing to give him this opportunity, and he even wondered if there was something fishy about it.

You know, this is the premise that Su Ze tested him in advance.

If this project is handed over to him directly without testing, Huangshan will probably be scared away.

Su Ze smiled and said, "I know what your abilities are."

"Now that I have decided to leave this project to you, you just need to do your best and you don't need to worry about the rest."

Huang Shan said sincerely: "Now I finally understand why Zesheng Technology has become one of the top Internet companies in China in just one year."

"you flatter me."

Su Ze said seriously: "If you need a budget, just file a report and apply. I will approve it if the reason is valid."

"But in a month, I want to see your results."

Huang Shan nodded vigorously: "Mr. Su trusts me so much, I will definitely not disappoint your expectations!"

He took the plan and walked out of Su Ze's office with confidence.

Su Ze was very happy. He went to the magic city and not only successfully settled in the free port, but also gained such a general.

His current investment projects alone are enough to retire peacefully.

Just then, his cell phone rang suddenly.

Caller ID is an unknown number.

With some doubts, Su Ze pressed the answer button.

"Hello, Mr. Su, my name is Duan Yong."

"Congratulations, you have another blessed general under your command."

"If you have time, I hope to have a meal with you and have a chat."

Su Ze agreed without hesitation: "Okay, Boss Duan."