Rebirth: I just wanted to study hard, but I became a scumbag

Chapter 597 Ali admits defeat

A month later.

Huitong Express was officially acquired by Kuaitu Logistics.

The final transaction price was as high as 68 billion.

At this point, the so-called blocking order has completely lost its meaning.

Kuaitu Logistics, which has a nationwide logistics network, once again set off a price war.

The previous courier fee of 12 yuan per order on Taobao was already historically low.

But for Su Ze, the price is still too high.

"Kuaitu Logistics does not need to make a profit, as long as it can maintain a basic balance of payments."

After Su Ze handed over the CEO position of Kuaitu Logistics to Xu Jie, he made this request to him.

If it were any other logistics company, they would definitely find Su Ze's request a bit puzzling.

Everyone does business to make money. If it doesn’t make a profit, what’s the point?

But the situation of Kuaitu Logistics is different from other express delivery companies.

Their core profit-making project is actually to sell good products.

Nominally, these are two unrelated companies.

But as long as good products can carve out a niche on the e-commerce platform, Kuaitu Logistics will naturally have no worries about not having a market.

But several other express delivery companies are in trouble.

In order to fight a price war with Su Ze, they have lowered prices again and again.

From the original price of more than ten yuan per order, it has been reduced to 1.4 yuan per order.

Logically speaking, this is already a loss-making profit.

But Kuaitu Logistics is even more outrageous.

The price of each order is only 9 cents.

Logistics prices have come down, making it easier to sell various cheap goods with good quality goods.

In the past, if the goods cost only a few yuan, if the shipping was free, the profit would not be enough to cover the fraction of the shipping cost.

But things are different now. Kuaitu has reduced logistics costs.

A product costing 1 yuan sells for 3 yuan, and after deducting shipping costs, a net profit of 1.1 yuan can be made.

This is just the profit per unit.

If the sales volume is high enough, you can earn hundreds of thousands a month just by selling goods worth 1 yuan.

It is for this reason that more and more merchants are entering Pinhaohuo.

After seeing Taobao's monthly active data, Mr. Ma from Alibaba turned green with anger.

"These merchants! They are so ungrateful!"

“In order to allow them to do business with peace of mind, we protect them at every turn!”

"But what did these white-eyed wolves do to us!"

The assistant said cautiously: "Mr. Ma, everything in the world is about profit. They don't care about their attitude."

"As long as they can make money, they are willing to be raped a few times."

“No matter how much the platform protects merchants, it’s all in vain if it can’t make money.”

Mr. Ma sighed.

Why doesn't he understand this truth?

But how could Ali reduce the shipping cost of each order to just a few cents?

This is simply a daydream.

"Mr. Ma, actually we don't need to worry."

"Su Ze's high-quality products only attract price-sensitive users from the sinking market."

“The users on our platform are the group with real consumption potential!”

The head of the marketing department comforted him.

Mr. Ma gave him a sideways glance: "I'm afraid that after Su Ze has established a foothold, he will continue to encroach on our upper-level market."

"And if that happens, how do we respond?"

Everyone looked at each other, but no one spoke.

At this moment, Mr. Ma's personal secretary brought him new news.

"Mr. Ma, just now Su Ze announced on Weibo that Tesla's first batch of pre-order channels has been opened."

"All interested car owners can make a reservation and make payment."

"The predetermined price will be 6 yuan cheaper than the price on Tesla's official website abroad."

After hearing the news, everyone on the board changed their expressions.

As a representative of new energy vehicles, Tesla is undoubtedly synonymous with high-end and advanced technology.

It is completely out of reach of shopping platforms like Pinhaohao, which are anchored in sinking markets.

"Su Ze made such a ruthless move." Mr. Ma sighed.

Su Ze planned this wave of linkage, obviously to build momentum for good products.

In this way, many middle class people will gradually start to use Pinhaohuo for shopping.

Although the quality of the products on this platform has been criticized by consumers.

But how can the quality of gadgets like underwear and socks be so bad?

The secretary continued: "Mr. Ma, Su Ze also introduced the official brands of Google, Samsung and Nokia."

"Pinhaohao has launched a campaign called 'Ten Billion Subsidies', and now the prices of the three major brands of mobile phones on their platform have reached the lowest prices in the entire network."

Mr. Ma's expression was uncertain.

He finally realized how ambitious Su Ze was.

Although Pinhaohuo is anchored in the domestic sinking market.

But sooner or later, Su Ze will definitely seize Taobao’s living space.

The saddest thing is that Mr. Ma has no strategy at all.

Taobao's inherent model has determined that they can't compete for prices like they do when trying to sell good products.

The lack of congenital conditions means that once a price war starts, Taobao will die suddenly without even a chance to fight back.

"If I had known better, I should have nipped them in the cradle from the beginning."

Mr. Ma regretted it too much.

At first, when he heard that Su Ze also wanted to engage in e-commerce, he scorned it.

After all, everyone who should enter the market has already entered the market, and the major e-commerce platforms have accumulated enough foundation.

It's too late for the good stuff to appear now.

But no one expected that Su Ze actually did it.

……

Compared to Ali's gloom and gloom, Penguin's side was full of joy and laughter.

This time when they invested in Kuaitu Logistics, they made the right bet, and their 15% stake became increasingly valuable.

If this momentum continues, the 30 billion invested will be doubled in less than two years.

Penguin's pony has never felt that doing business is so easy.

"Sure enough, if you invest with Su Ze, you will definitely make money without losing money."

Although Penguin had taken a lot of blame for its previous investment in Kuaitu Logistics.

But now that he has made money, Xiao Ma is always very happy and willing to take the blame.

"Mr. Ma, thanks to this investment, our company's stock price has been rising." The assistant said with a smile.

Mr. Xiao Ma nodded: "To be honest, I really like Su Ze now."

"It would be a good thing if we could continue to cooperate like this."

The assistant asked tentatively: "Mr. Ma plans to reconcile with Su Ze?"

Mr. Pony glanced at him and sneered: "What do you think?"

"As long as YY and WeChat exist for one day, Su Ze will be our mortal enemy. Do you understand?"

The assistant smiled apprehensively and said, "I understand!"

Mr. Pony continued to ask: "How is the League of Legends league organized?"

"According to your requirements, we hired professional event planners and customized a set of event leagues for League of Legends in accordance with the standards of sports competitions."

The assistant said quite proudly.

Mr. Pony smiled with satisfaction: "That's right, Su Ze's play is over, it's time for us to go on stage."