Reborn fashion designer

Chapter 481 Axel’s disruption (page 12)

"Time is fleeting

Put aside the glitz and let everything take its course

In the dark, in the dark

I'm yours~"

A little love story without beginning or end, after Xiang Yang finished commenting, it instantly ignited the attention of the melon-eating crowd.

Soon, someone discovered that these were the lyrics of a song.

In fact, Xiang Yang even gave the answer to the name of the song - "I'm Yours".

A song sung by American singer-songwriter Jason Thomas in 2004.

It was not until 2008 that the song became a household name after the album was officially released. It has received platinum or multi-platinum sales in more than 20 countries.

It also stayed on the North American Billboard Hot 76 for weeks, setting a record that few people know (the longest time).

This re-released song was also shortlisted for the 51st Grammy Awards, winning Best Pop Vocal Performance by a Male and Song of the Year.

how to say?

This is a sweet, cloyingly sweet song.

Well, you done, done me in, you bet I felt it

Okay, I admit you're mind-blowing

I tried to be chill, but you're so hot that I melted

Trying to stay calm, but you're so charming that it melts me

I fell right through the cracks

I instantly fell into the abyss

I cannot wait, I'm yours

I don't wait anymore, I am the one

Looking at such crooked lyrics, is there any better choice than singing it to your loved one?

Yes, for sure.

But either it wasn't published, or...

But just like the lyrics intercepted by Xiang Yang, those who understand will naturally know the profound meaning of this song.

"I admire you so much~ I will learn this song now and sing it to my goddess!"

"Haha, I feel that although this word is more implicit than "you are my only one", the artistic conception is higher. @向阳真 is a role model for us!"

"Even the dog food is so convincing. No wonder Sissy chose him. If it were me, I wouldn't be able to handle it~"

"Family! Who knows~ I eat dog food as soon as I wake up."

"."

Seeing comments like this, Liu Qianqian, who had just been touched by last night's surprise, felt her heart stir again.

However, this feels different than yesterday.

She felt that she suddenly wanted to go to the hospital for insulin injections.

Otherwise, it would really be difficult to digest.

"Stinky guy~ He is really good at it." Reluctant to turn off the screen, Liu Qianqian's eyes flashed brightly.

The greasy look on the corner of the mouth was like eating honey, so sweet.

"Actually, sometimes it would be nice if we let our love be a little more unrestrained."

Feeling the warmth in her heart, Liu Qianqian smiled softly.

"Wang!"

"Wang!"

At her feet, Fantuan and Laifu seemed to understand her words and agreed.

"Go, go, go, don't disturb me." Liu Qianqian waved her hand.

Dongdong is still good.

It won't be inexplicably disturbing.

Xiang Yang, who had finished spreading the dog food, didn't care what other people on the Internet thought or saw.

After regaining his attention, he sat on a comfortable chair and squinted his eyes for a while, and soon arrived at the airport.

The flight led by Tinker Hatfield did not keep him waiting at the airport, and the two parties met immediately in the arrivals hall.

"Nice to meet you, Xiang."

Hatfield, who had short yellow hair, greeted Xiang Yang proactively with a smile on his face.

Then there are Pierre Hardy and Bea Shaffer

Seeing Anna Wintour's daughter wearing an OL uniform, she willingly stood by Xiang Yang's side.

He couldn't help but sigh in his heart.

The fashion circle is really amazing. Although he is one of the three giants in Nike, his influence in the top fashion circle is far behind.

This is not something that excellent marketing data can level.

Yes.

If faced with sales data, Hermès's global sales are not worthy of the attention of Nike, which has an actual annual revenue of 190 billion US dollars.

But when it comes to the brand's influence on the fashion industry, it's completely different.

This is just like, although HYS has entered sportswear, its influence in the sports world has been blessed by being born in Hermès, but it is difficult to compare with Nike for the same reason.

Because their respective segments are different.

It is precisely the differentiated market that makes Nike executives attach great importance to this business cooperation with HYS.

Like the newly established HYS, Nike is also a rising star among sports brands.

Although it was established as early as 1962, in fact, it was not until the 90s that it shared the dividends of industry expansion through product technology innovation and the promotion of top players.

In 2000, it gradually widened the gap with Adidas and became the largest sportswear brand.

This technology is the 'Air' that Xiang Yang mentioned.

It is estimated that neither its inventor nor Nike, which originally bought the patented technology, expected that this technology would become a brand with a market value of US$1500 billion in the future.

After arriving at the Hermès headquarters and visiting the design buildings of the two adjacent headquarters, as soon as the simple meal was over, we sat in the conference room to discuss cooperation matters.

Hatfield frowned.

This Chinese guy is so rude. He showed his strong interest in 'Air' as soon as he came up.

too direct.

But Xiangyang really can't arouse much interest in other patents owned by Nike.

There are many types of so-called sports shoes.

But they are mainly divided into professional sports shoes and general sports/sports style shoes.

There are also many subdivided brands.

FILA, PUMA, Kappa, etc. are all brands that emphasize both function and fashion; sports brands with higher fashion and personalization also include VANS, Kenzo, Superme, etc.

For companies like HYS that seek cross-border cooperation, CK and Uniqlo have also done so.

Hatfield originally thought that HYS would seek a cross-border cooperation like CK.

I never expected that HYS would directly enter the segment of mass professional sports shoes and sports fashion.

This was very different from what he had imagined before coming.

Can the Air be given to others?

Of course it's impossible.

This is the core technology of the brand and where the barriers lie.

Just like Hermès will not make its paint library public.

"Xiang, I appreciate the talent of your company's design team, but what I want to say is that we have no intention of licensing the Air patent to other brands."

“We don’t want to license it, but co-brand it.”

Xiang Yang did Tai Chi with a calm expression.

In essence, there is not much difference in the materials used by major brands to produce shoes.

The real difference is in looks and comfort.

Looks good, but comfort