Reborn fashion designer

Chapter 486 Joint: Prometheus (page 12)

Chapter 486 Joint: Prometheus

In 1985, th Century Fox extended an olive branch to Reebok.

The brand was invited to produce a prop shoe for "Alien 2".

That is the famous Reebok Alien Stomper.

With the help of movie placement, this shoe is displayed in all directions just like Nike in "Back to the Future 2".

Although Reebok at that time was focused on fitness, running and the newly expanded basketball product line, a new designer still came up with his design plan perfectly.

And fulfilled director Cameron's request: it's easy to take off.

From this, Reebok’s most popular BB5600 was born.

The shoe body is built with VELCRO tape based on the design of this shoe, and has since been integrated into Reebok's design blood.

"Foxi joins hands with HYS to recreate the classic Alien Stomper!"

"To pay tribute to the LV-426 planet where the aliens live, with a limited release, the "Alien Prequel" project has reached a breakthrough."

“Following CC, Hermès Film Investment Company joins hands with Hermès’ brand HYS to enter the world of movie fan collection.”

"How does HYS surpass Reebok in creativity? Or give it new and innovative ideas?"

"."

The sudden news from North America broke Nike's composure.

Hatfield angrily yelled at the hotel where he was staying because he was being entrusted with a plot.

But this is a business transaction, and it’s useless for him to be upset.

Nike's North American headquarters was also a little surprised by this sudden cooperation. They only came to their senses after seeing reports of Little John being interviewed by the media.

HYS can't only point to Nike to seek breakthroughs in sports shoes. Other brands also have opportunities.

"Have Reebok and HYS reached a cooperation? Hart, have you met anyone from them in Paris?"

"No, I just heard today that they received Decathlon."

Charlie Danson, president of Decathlon NIke, couldn’t help but think about how to deal with today’s passive situation.

HYS is too strong.

This made him a little unhappy.

Cooperation is inherently a matter of seeking supply.

But then he thought, and a disdainful smile suddenly arose on his face: "Hart, come back, you staying there will only attract more sports brands to them, and they can use us as a bargaining chip to compete with other brands." Brand negotiation.”

"." Hatfield thought about it, and it was indeed true.

"But you don't have to be disappointed. They are too anxious. Maybe they will come to us after you leave."

Charlie Danson went on to analyze.

They invited Decathlon, sent people to China to contact sports brands, and obtained the authorization from Fox.

There are various signs that HYS's attitude is a bit too hasty.

But again, their business operations make good use of their own resources.

HYS has resources, and so does Nike.

Charlie Danson, who got some business inspiration from this, smiled and said: "Hart, don't you think our AirMag is also worth bringing out again?"

"you mean"

In fact, in 2016, Nike was the first to apply this business strategy of replicating film and television classics to its own commercials.

Subsequently, Reebok, which has made great progress in the sports and fashion markets, followed suit.

All have achieved good market response.

Now, it is not unusual for the situation to be reversed.

It is normal for brands to learn from each other’s correct business strategies.

But in Little John's opinion, he is the pioneer in replicating classic shoes from movies.

"Haha, Xiang, are you surprised by such a surprise?" Little John held the phone and asked for credit across thousands of mountains and rivers.

"well enough."

"What do you mean it's okay? Tell me what Nike's reaction was like?"

After hearing this, Little John became excited instantly, "Let me tell you, in order to help you negotiate this joint signature, I didn't even bother to rest."

He didn't even sleep well after flying to Los Angeles from the capital.

Is the collaboration with "Alien" so easy to talk about? It took him a lot of words to persuade the other party to give up and reebok.

"Actually, there's no need to be so anxious." Xiang Yang was silent for a while.

Xiangyang really has no idea about Reebok, because such a limited release does not create a big wave, and the original model designed by Reebok is too classic, and it is difficult for innovation to overcome that mountain.

In my impression, this limited edition shoe only sells well at Neon.

But little John didn't know that. Seeing that the negotiation between his friend and Nike was at a stalemate, he took the opportunity to discuss a joint name with Fox, so he thought of doing something.

"But you can be regarded as giving Musk a head start."

Xiang Yang smiled when he remembered that he had tricked Tesla into going to Fox to discuss a joint venture.

"That's an unexpected gain." Little John smiled, "Xiang, I think this series of joint names are limited to limited editions, what about complete sets?"

"Then we'll have to wait until you come back to discuss it."

Xiang Yang hesitated and said, "If we put T-shirts, watches, and shoes together, the style and quality must be unified, I'm afraid."

"That's what I meant."

"Ok, I know."

Xiang Yang was not annoyed at being interrupted. If it were anyone else, he would have really wanted to scold him, but Little John had this idea.

If you think about it carefully, the feasibility is quite high.

Unfortunately, something is missing.

If we look at the future market, when such joint brands are everywhere, we can find a mobile phone manufacturer and a game manufacturer to work together to make the gimmick high.

"Fuck" was a rare swear word, and Xiang Yang didn't know what to say.

He bets that Axel will definitely not be able to negotiate this kind of thing with Apple. At most, HYS will produce phone cases for the 4 and 4S, or make protective cases for the headphones they are about to release as a supplement to the "Alien" peripherals.

"what happened?"

"nothing."

"Are you afraid that Reebok won't agree with the shape of the authorized shoes? That's not a problem, right? Don't tell me that you want to copy them exactly."

"Don't talk nonsense."

Xiang Yang's face looked a little embarrassed. He really wanted to fool around with it.

After all, this is quite different from his previous plan.

"Then you have some snacks, I'm very optimistic about you, haha." Little John felt that he heard something, and said with a proud smile.

"."

After hanging up the phone with Little John, within a few minutes, Annabelle knocked gently on the door and walked in.

"Boss, Mr. Hatfield just called and said that they have suspended negotiations and are preparing to leave for the United States."

"Oh."

"Then I need to arrange a ride with Boss?" Annabelle was quite sorry to see Xiang Yang not showing any surprise.

HYS+Nike, if these shoes are made, she will consider buying them.