Chapter 520 A New Kind of Thought
Chapter 520 A New Kind of Thought
"In addition to the manufacturing costs I mentioned earlier, let me tell you about the development of the new architecture."
We've invested a total of $30 billion; more advanced video memory, sophisticated PCB design—each element drives up costs.
Old Huang's tone was very sincere, but the audience below the stage didn't take it seriously.
After all, architecture isn't something that can be done once and for all...
However, they also understand that this is just for raising prices, and as long as it's not too outrageous, it's still acceptable.
"But I can assure you that the performance increase will far exceed the price increase."
To reassure Chinese netizens, he pressed the remote control, and the overseas pricing appeared on the screen first.
GTX 980: $799
GTX 980 Ti Pro: $1299
Many people at the scene frowned upon seeing this price, considering that the previous generation GTX 780 was priced at only $649 at launch. Allen directly raised the price by $150, an increase of more than 23%.
This new one is even more outrageous, heading straight for the $1000 mark.
But just as everyone was preparing to unleash their criticism, the exclusive pricing for the China region was revealed, the large white characters standing out prominently on the screen:
Standard version 5399, GTX980 TiPro 6999.
It seems the standard version really isn't profitable, considering the overseas price is only slightly higher than the domestic price.
Even with tariffs and other costs included, it's even a little cheaper than in China.
However, the price of the GTX 980 Ti Pro is very attractive, more than 1000 yuan cheaper than overseas.
Those who were complaining about the high price were instantly won over.
This isn't the second Lenovo, but after all... it's a globally unified price, so we still have to give them the respect they deserve.
"Damn, this isn't a price increase, it's a fair price! It's much cheaper in China than abroad!"
"You call a few dozen yuan a huge amount? The online trolls at Transsion are no longer even bothering to act."
This is the second association!
"Transsion's ambitions have finally been exposed; we must boycott this garbage company!"
"With such a significant price increase, is it fair that domestic and international prices are the same for a Chinese company?"
"Holy crap, are these people brain-dead? Don't they even look at the exchange rate? The top-of-the-line model is over 1000 cheaper!"
"Is Transsion trying to force us to buy the top-of-the-line model?"
"At this price point, you definitely have to go for the top-of-the-line model. And with the performance of the top-of-the-line model, you might be able to sell it back at the original price when the new model comes out next year, so they can mine for cryptocurrency."
Standing on the stage, watching the reactions below, Lao Huang was also pondering a question: should he continue to raise prices next year?
After all these years of patience and with the full support of Transsion Semiconductor's industry chain, it's time for them to show their strength to the world.
After all, with technology and market access, pricing power should naturally follow.
"The GTX 970 and 980 series are officially on sale," Huang announced at the end. "The mobile GTX 980m and 970m have also been successfully mass-produced."
Cooperation channels with all laptop manufacturers are now open; we welcome everyone to discuss collaborations.
After the press conference, Nvidia's official pre-order channel announced that the product was sold out, and the server even crashed once in the middle.
But the result was good.
The first batch of 50 graphics cards was snapped up by gamers and miners worldwide.
Even on secondhand platforms, the markup for these cards has reached over 1000 yuan, yet they are still extremely difficult to obtain.
"It seems the price was still too cheap this time."
After telling Shen Fei the news, Huang Renxun opened another folder and quietly increased the price by 50 in the pricing section...
"Mr. Huang, take it easy! This time, the consumers... have complained quite a bit."
Zhang Mingzhu, who was standing to the side, reminded her with a smile.
"Don't worry, I know what I'm doing... At worst, I'll just do what Lei Jun did, transfer 1000 first, and then give them a discount..."
I need to reorganize things. Right now, we only have high-end and low-end products. We need to add some mid-to-high-end products later.
It's a pity our yield rate is so low, otherwise I would definitely cut it down a bit.
At this point, Xiangfei laughed.
"Old Huang, if all else fails, take out all your two generations of inventory and give Qualcomm and AMD a big surprise next year."
I'm sure America will love it.
"That's too much of a bullying move. Even if we do the manufacturing for them, it's still too much of a bullying move."
At this point, Old Huang shook his head.
But after leaving Shen Fei's office, he still thought about the issue carefully. Although he still refused, the suggestion had taken root in his mind.
Nvidia's official statement: "The first batch of 50 graphics cards has sold out."
But rest assured, backed by Transsion Semiconductor, our production capacity is not a problem at all. We will never engage in scarcity marketing. Please do not trust second-hand platforms!
We replenish our inventory promptly at 10 a.m. every day.
We will increase our inventory based on the number of reservations for the day, with a minimum of 20 and a maximum of one million units per day!
Please rest assured.
"Old Huang is actually acting like a human again?"
"Alright, we'll allow Leather Jacket Huang to join the human realm for two days, and then relegate him to the animal realm in two days."
"No way! I was lucky enough to snag one, but this... I don't agree, it has to be limited."
Meanwhile, digital product reviewers rushed to write articles overnight, all agreeing that it was a performance revolution.
On secondhand platforms, the GTX 980ti Pro is now priced at a premium of 9500 yuan.
After all, industry experts have already calculated that you can recoup your investment in less than 6 months with this graphics card, making it an absolute steal.
So the miners went on a buying spree.
.........
Meanwhile, Lenovo headquarters.
Yang Yuanqing called Liu Jun over again. After all, the press conference was over, and it was time for them to make the purchases and start launching the new gaming laptops.
They started frantically cutting... no, I mean serving consumers.
"This time, we'll try to keep the price down by 10%, and if we can lower it even further."
Go and ask Boss Liu to recommend you for credit.
But Liu Jun just smiled... after all, he knew the person on the other end of the telepathic communication all too well.
He'd be lucky if he didn't get ripped off this time.
"Mr. Yang... what if... I mean, what if he starts targeting us distributors too? Should we accept it?"
Yang Yuanqing immediately felt a bit disgusted and wondered if he had made the wrong choice. After all, the other party had already backed down before the game even started. What kind of talk was that?
But seeing Liu Jun's expression, he understood that the other party wasn't faking it, so he said with a look of disdain:
"I'll give you the greatest autonomy. Right now, consumers only recognize their cards, and we can transfer any price increase to other consumers without discrimination."
Is that enough?
"If you still can't reach an agreement after all this, you might as well quit being the purchasing manager."
Liu Jun gave a wry smile. Being scolded now is better than being scolded later for failing to get things done.
So he hurried to Guangzhou, because if he was any later, it would be difficult to get the first batch of goods.
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