Rebirth: From Cottage To Big Money

Chapter 416

Chapter 416

“Opu and the addition of rice phones will indeed increase the market space!”

An Xuan is now an extremely qualified businessman. He has his own predictions about the things that may appear: “But no matter how big it is, after all, whether it is O or rice, their main market is still mid-range models. , How much do they sell for a mobile phone? More than 2,000, to more than 3,000, and more than 4,000 yuan of mobile phones, they rarely launch, because more than 4,000 yuan, they are actually high-end models. NS.”

“And to buy a mobile phone of more than 2,000 yuan, it will cost more than 800 yuan, nearly 900 yuan to buy a Tianyun Air2? This is very difficult, and the possibility is not high. After all, our price is almost the same. It’s nearly one-third of a mid-range machine, and for these two brands, their main market is still in China. If they are abroad, their shipments may really be negligible.” An Xuan Not so optimistic.

“That’s true!”

An Ran nodded, how could he fail to see these things, but he is still optimistic: “The mentality of 12 consumers is sometimes very weird, and now using mobile phones has long passed the previous crazy era, that is, In the era of high performance and cost-effectiveness, the success of rice phones has a lot to do with their hunger marketing, but it has nothing to do with their low prices and cost-effectiveness.”

“When they first launched their mobile phones, they always advertised their mobile phone performance in two directions, and then they pulled it back, saying that with such high performance, the price is very cheap, which makes many consumers This is indeed the case when you pay the bill, because at that time everyone always wanted to buy a high-performance mobile phone to go back and play a lot of things, but now the performance of mobile phones has become popularized. If you buy one, you can play all kinds of things. All kinds of apps, including games and so on.”

“In other words, users are now immune to those so-called high-performance mobile phones, and they don’t even have the desire or persistence that they used to be. And this kind of change, looking at the shipments of Tianyun Air1, can actually explain a problem, that is, users who used other mobile phone brands before also bought a Tianyun Air1 back.”

An Ran has no more data to support his statement, but some of his speculations are completely independent. To confirm his statement, you only need to ask the marketing department of Tianyun Technology to investigate in depth and clear them all. Chu, maybe there is no way to get a 100% certain data, but it can reach 80% accurate data.

Then the problem comes again!

Before everyone used other brands of mobile phones, they would buy a Tianyun Air1, why now there is a better Tianyun Air2, they can’t buy it, especially Opu mobile phones and Mi mobile phones have special versions, but buying one is not Accident.

This has something to do with what Tianyun Air2 is one-third of the price of a mobile phone, but it is not as deep as expected.

“…” Hearing this, An Xuan couldn’t help but fall into deep thought. After a long while, he also had to admit that his brother’s statement was valid, and he had the urge to call back to the company and ask the marketing department to investigate it. , I thought about it and finally gave up. It’s not too early: “Before the company’s internals were discussing, is it recommended to recommend two versions of Tianyun Air2? One version is a cheap version, the other It is to maintain a high-end standard.”

“This kind of move is unnecessary.”

An Ran shook his head. This is definitely a major event. Even his elder brother has ideas in this area, but he will not call the shots privately. He will definitely ask him, and his attitude is already there: “The brand that has finally been erected , There is no need to lower your own brand. We are epoch-making products. A higher price is inevitable. There is nothing to say about it.”

“Not to mention that both the appearance and the core are full of science and technology, so if a new cheap model is released, how do you get it? Is it possible that the appearance is the same, and the internal changes, such as the battery, etc., Decrease the data? If this is the case, there will be no money, and the technological sense of the appearance will be consumed.”

“And if you don’t apply the appearance, then a normal appearance will also reduce the value of the brand. It’s not a loss. It’s better not to take off the Tianyun Air1 and put it on the shelf at a reduced price. This is actually cheap. There is not much difference between the versions, and more importantly, it will not reduce the value of the brand. This is very important.”

An Ran finally made his suggestion.

“Keeping Tianyun Air1 on the shelf is a good choice.”

An Xuan paused, obviously thinking about it: “It’s just that the data is far behind after all. Will consumers pay the bill?”

“There should be no problem.”

An Ran also considered this issue. In fact, the final issue is the price: “After the price is reduced, the most important thing is the price. If it is too low, it will not work for us. There is not much profit at all. Compared with the Tianyun Air2, the data is far behind. Consumers will be too expensive, and they will be scolded if they don’t, and it’s not good for the brand.”

“There is another factor, that is, if you drop too much, it is actually equivalent to putting our net profit on the surface. This is also very unfavorable and will be criticized for being too black-hearted.” The proposal feels helpless, it seems that it is a bit bad to do it, and it is really difficult to hold the balance point in the middle.

“Well, I’ll take this matter to the company’s meeting to discuss it, and then let the marketing department investigate it to see the final result, and then decide whether to put the Tianyun Air1 on the shelf, or just take it off the shelf, anyway There is still time to operate flexibly, but there will be pressure on the factory side. If Tianyun Air1 is still on the shelf, some production capacity must be allocated. More importantly, at least one production line must be kept.”

An Xuan frowned. It seemed that this matter was not in a hurry, but it was actually quite anxious: “At the factory, I have already ordered the dismantling and rebuilding of the production line. I will call them tomorrow. More than one old production line, wait until the company’s meeting has a result, and then make a decision. There will be some impact, but it will not be big.”

“Um!”

An Ran nodded. He knows that this is an unavoidable problem. A small adjustment may also affect the overall situation. Now he is more concerned about another matter: “Should Tianyun Air1 be in stock?”

The issue of inventory also needs to be taken seriously.

…….