Rebirth: I just wanted to study hard, but I became a scumbag

Chapter 252 Takeaway Group Buying

Groupon is recognized as the "originator of group buying websites".

Groupon was launched in the beautiful country around October 2008.

At present, many people in China don’t know, and that’s right!

The main purpose of group buying is to benefit consumers.

In daily life, the majority of small and medium-sized businesses cannot afford the huge traditional online media promotion costs, so they choose to distribute advertisements in schools around them or along the streets.

The emergence of group buying websites allows merchants to avoid paying a large amount of advertising fees in advance and only needs to pay a certain promotion fee based on the sales amount. In addition, group buying websites can actually attract traffic to merchants and bring in a large number of customers.

In later generations, group buying websites appeared in China in 2010. Later, in the Thousand Group War, Meituan became the winner of this war in China.

Not only that, but it later became the leader in food delivery, and yellow-robed food delivery people shuttled through the streets.

Now think about it, Boss Wang's Internet project should be stopped soon.

When the time comes, should we find an opportunity to dig him out?

After all, this person can survive the battle of a thousand regiments, and also make a certain regiment so strong, he can be said to be a powerful person.

In the conference room, everyone was quiet when Su Ze mentioned group buying.

After a while, Sun Boya said: "Group buying, I heard something about this new business model in Beautiful Country. It seems to use merchant advertising money to subsidize consumers, allowing consumers to buy services at cheaper prices."

Su Ze snapped his fingers.

"Yes, that's the idea. The core business model is what Boya said. Group buying means asking merchants to give us money, and we will promote it at a lower price."

“I think the two business models of takeout and group buying are complementary.”

Su Ze picked up a pen and wrote on the blackboard.

Customers and merchants!

“The core of takeout is to deliver food to customers, and the core of group buying is to attract customers to the store at low prices. Both of these methods can increase sales for a store and are convenient and affordable for customers. .”

"But what do we earn?" Zhou Wenming raised his hand and asked in confusion.

Whether it's takeout or group buying, in the end it's all about profit between customers and users, and it has nothing to do with their platform.

Su Ze couldn't help but smile when he heard Zhou Wenming's words, and asked instead: "Wenming, have you ever used Taobao?"

"I've used it!"

"How about that? Is it convenient and affordable?"

Zhou Wenming nodded and said excitedly: "There are many things on Taobao, and they are much more affordable than offline!"

"Then what do you think they do to make money?"

Su Ze's question made Zhou Wenming react.

As long as the platform becomes bigger, there will be no way to make money.

Although the Internet is said to be free, in the end it is charged.

Sometimes the paid ones are more expensive than the free ones.

You think you are taking advantage, but in fact it is the platform that is taking advantage.

What advertising fees, booth fees, exposure fees.

"In fact, in my opinion, our group buying website is very similar to Taobao, except that Taobao buys goods, while we buy food and services."

Su Ze continued to explain: "In our group buying website, we can sell not only food and hotels, but also haircuts and bathing. We can sell anything that people need. I call it local life services. "

After hearing Su Ze's explanation, everyone suddenly realized.

This really needs to be powerful, that is another version of Taobao.

It’s just that this is offline Taobao.

Seeing his words made everyone fall into excitement.

Later generations of Meituan relied on this advantage to start attacking local life services such as hotels, killing others without any resistance.

This is the law of the Internet, winner takes all.

As long as you have traffic, you are the boss.

They didn't see that there was such a big market. Now that Su Ze said this, their blood boiled.

"Boss, when are we going to start? I can't wait." Jiang Hao rubbed his hands, looking eager to try.

Everyone is in high spirits!

There are now three giants of the Internet, Alibaba, Penguin and Baidu!

It is difficult to seize the market from these three giants. After all, they have money, capital and people.

But now everyone feels that Zesheng Technology can also do it.

The penguin was pressed to the ground and rubbed by them.

And this is still a blue ocean area, so they are not afraid.

Seeing that the lowly people are full of fighting power, Su Ze is also very satisfied. What he wants is employees with fighting power.

"Wenming, how is the app doing?" Su Ze asked.

"Boss, I have done all the Android systems, ISO systems, and Symbian systems." Zhou Wenming said with a smile.

Zhou Wenming accepted the task from Su Ze a few years ago to make an app for this food delivery platform.

"But boss, the name hasn't been chosen yet. Please give me a name."

Everyone looked at Su Ze, waiting for Su Ze to name him.

Needless to say, two names popped up in Su Ze's mind.

One is Ele.me and the other is Meituan!

The knight in blue and the knight in yellow robe in later generations are so impressive.

Su Ze thought for a while and said, "Meituan!"

After all, Meituan is the big winner in the future. Since I want to do group buying and takeout, I can directly seize the title and use my name.

"Boss, is there anything special about this name?" Liu Ruyan asked curiously.

The others also looked at Su Ze expectantly, wanting Su Ze to explain why.

But Su Ze spread his hands and said, "It's nothing special, I just think the name is good, and from now on we will use yellow for the same clothes."

Su Ze thought that since he had copied everything, he might as well copy it to the end.

This yellow robe has to be copied too.

"Uh-huh!"

Liu Ruyan nodded!

"Boss, which cities are we going to start taking out?" Liu Ruyan asked.

"What do you think?" Su Ze did not answer Liu Ruyan's question immediately, but asked instead.

Liu Ruyan knew that her boss was evaluating her, so she organized her thoughts and spoke.

"According to a series of our preliminary surveys, the demand for food delivery among college students and white-collar workers is very large, so it should be launched in cities with more students and more white-collar workers."

"There are many people in these two categories, that is, some big cities, such as the capital and the devil's capital." Jiang Hao said.

"And these cities have strong consumption power." Zhou Wenming added.

"Yes, big cities are our focus. We give top priority to big cities, but small cities cannot be forgotten. After all, there are only a few big cities in China, and we at Meituan are ready to serve everyone." Su Ze said seriously.

He didn't want to only focus on big cities and ignore small cities, and then have his home stolen.

This is how Ele.me was stolen by Meituan in the previous life, causing many people to think that the takeout they ate was delivered by Meituan.

In fact, it was Ele.me that launched Huaxia’s takeaway service.