Chapter 279 Ali takes action
Chapter 279 Ali takes action
Devil
An office at the joint office location of Tutu.com and Meituan.com.
Su Ze was leading a group of senior executives from the Tutoring Network in a meeting.
New Hope's advertising has brought a great threat, which has caused Tutoring.com to experience an extremely low number of customers in Shanghai in recent times.
After all, if you spend a lot of money and there are no more customers, then the money is not in vain.
"Boss, is New Hope crazy? It doesn't care about the cost at all." Jiang Xue looked depressed.
Originally, the promotion of Tutoring Network was smooth sailing after she arrived in Shanghai.
After returning from Alibaba, New Hope began to desperately advertise and grab customers.
Their local promoters went to the school several times to distribute advertisements and met with new hope.
The main theme of New Hope is that our teachers are all school teachers.
In the past, these school teachers were generally expensive, but now Alibaba has entered New Hope.
With the introduction of direct subsidies, the salaries of those teachers have remained the same, but the money contributed by students’ parents has decreased.
Many parents trust teachers more, which has led to a rapid decline in the transaction volume of Magic City.
This is something Jiang Xue cannot understand. There is no need to make money here. This is simply losing money.
Su Ze smiled and said: "This is how the Internet works. You will lose money in the early stage. Once the number of users increases, are you still worried about not making any money?"
"And the most important thing for Ali is not the Tutoring Network, but the payment cake."
Su Ze also heard that Alibaba announced cooperation with some group buying websites. As long as the payment on the group buying website is changed to Alipay as the only payment method, they will reward cash.
Obviously Alibaba sees the threat posed by the growth of Yipay.
In other words, Alibaba wants to completely crush Yipay in the payment field and prevent Yipay from growing.
This also made Su Ze feel a little proud. Being able to get Arima to take him so seriously meant that he had not worked in vain in this life.
"Everyone thinks about what they can do. We at Zesheng Technology are not the ones who don't fight back." Su Ze said seriously.
Su Ze is not a good person either. Since Ali chooses to fight, Su Ze is not afraid.
He has already punched Brother Ma, and it is not impossible to kick Brother Ma.
When everyone saw their boss's high-profile remarks, they knew that their boss was going to fight them to the end.
Make suggestions one by one.
"Boss, since they advertise, we also advertise, and we can do it from the perspective of college students. After all, for teachers, this is a side job, and for college students, especially poor college students, it is simply their livelihood. Means." Jiang Xue suggested.
Su Ze said: "Yes, this is a good angle, and it seems that the teacher's extracurricular tutoring is not legal."
"Yes, how could I forget this?" Jiang Xue's eyes lit up.
"Don't be too obvious in your advertising, but have a subtext."
Su Ze didn't want to completely offend the teachers as a group.
"Boss, I understand." Jiang Xue nodded.
"I'll do it right now."
Soon Jiang Xue found an advertising company and started producing advertisements.
The content of the advertisement is probably about a poor college student in the mountains, who finally got into college through hard work. Although he received state funding, he still lived in poverty.
He could only make excuses when going out to dinner with his dormitory friends, and he didn't dare to think about having a girlfriend, let alone various hobbies.
Eating steamed buns and pickles in the cafeteria every day!
Until the tutoring website appeared, where he could make money with his knowledge, live a decent college life, and finally graduate. At the end, an interview with Su Ze on Beijing TV was added, which was also a public seal!
As soon as this advertisement was aired, it had a strong impact on college students.
In particular, some students with special family circumstances have a profound experience.
Some parents were particularly moved when they saw how difficult life was for these college students, who were only a few years older than their children.
Especially the final interview on Beijing TV gave these parents a sense of mission to help their children.
Suddenly, the number of registrations on the entire tutoring website increased rapidly.
Originally, it was relatively difficult to open the Magic City, but this advertisement allowed Tutor.com to open up the market.
The name Su Ze spread all of a sudden in the Magic City.
In the past, most people in the capital knew about Su Ze.
In Ali's headquarters, Ali Ma glanced at the people around him with a gloomy expression.
"This is the countermeasure you gave me. Not only has the share of this tutoring network not shrunk, but it has expanded. Yipay has grown at a rapid pace. Please tell me what's going on."
Arima was very angry, and he was angry for a reason.
He spent so much money, and as a result, the tutoring network grew bigger and stronger.
This thing makes a person very angry.
"Mr. Ma, although the Tutoring Network is expanding, our Alipay users are also expanding. New Hope has brought me many new users. We are on the right path." Cai Chongxin said.
Only Tsai Chongxin dared to speak at this time, when Arima was angry.
Sure enough, after Cai Chongxin said these words, Arima's anger decreased.
“What I want is for Yipay to go bankrupt, not to grow at the same time as them.”
Arima said displeased. "You guys think of a way for me,"
Everyone began to think hard. Since Yi Pay was so powerful, it was not easy to bankrupt him.
"Mr. Ma, I have an idea. Let's start with the tutoring network."
The executive who entered New Hope stood up.
"Okay, what's your idea?" Arima said.
The executive said: "At present, it is definitely difficult to reach the hybrid network using normal methods, but we can report the tutoring network to the Education Bureau."
"It stands to reason that if you want to work as an education teacher, you must have a teaching qualification certificate, but those college students don't have any teaching qualification certificates. This is illegal."
As soon as the executive's words came out, Arima's eyes lit up instantly and he immediately said: "This is a good direction. How can a group of people without teacher qualification certificates teach and educate people? This is not a flower that will destroy the future of the motherland."
"Okay, please take action on this matter quickly and don't delay it."
Alima, the senior executive, was so happy and excited in her heart.
If I can do this well, I may take it a step further within Alibaba.
"Mr. Ma, don't worry, I will definitely succeed in this matter." The executive said confidently.
After the executive returned to New Hope, he immediately held a New Hope executive meeting.
At the conference, the executive proposed to increase advertising investment and hire more famous teachers, and finally revealed his plan to report the tutoring website.
This plan was strongly opposed by the founder of New Hope as soon as it was announced.
"This cannot be reported. If we report it, we will become a thorn in the eyes of all college students." The founder of New Hope strongly objected.
But the executive didn't care at all and his attitude was extremely tough.
"We at Alibaba have made a decision. If you don't implement it, please leave the company."
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