Rebirth: I just wanted to study hard, but I became a scumbag

Chapter 594: After-sales after putting together the goods

The e-commerce war started as early as 03.

At this stage of development, it is already a situation where the Three Kingdoms stand in harmony.

Among them, Taobao has the widest range of categories and the lowest prices.

It is precisely for this reason that Alibaba can firmly occupy the top spot in the e-commerce platform.

But now, Su Ze wants to challenge Taobao's dominance.

In Liu Ruyan's view, this was very incredible.

"But if there is really going to be a price war, Taobao won't lose to us, right?"

She continued to ask Su Ze.

If we look at size alone, Zesheng Technology Group is currently unable to compare with Alibaba.

After all, they are the first to eat crabs.

Whoever can seize the best ecological niche in the e-commerce market first will have more say.

And latecomers like Su Ze will undoubtedly suffer.

Ali has accumulated a huge amount of wealth over the years. Even if he had to fight a price war with Su Ze and others, he would not necessarily lose.

What's more, Taobao has already cooperated with major logistics companies.

In the past, the express delivery fee, which once started at 15 yuan per order, has been reduced to 12 yuan per order.

As the logistics industry develops faster and faster, the express delivery fee will gradually decrease every year in the future.

This means that if there is really a price war, Taobao will be in the lead in terms of funding and logistics conditions.

"To have a price war, the premise is that they have pricing power." Su Ze pursed his lips and smiled.

The product recommendation mechanism on the Taobao platform is not only affected by conventional factors such as sales volume and positive reviews, merchants can also spend money on advertising to make their products appear in the top positions on the product page.

However, in order to ensure that they do not lose money, most merchants charge about 20% higher than the lowest price in the market.

But the Pinhao goods in Huangshan are completely different.

They don't want merchants' money, but let them use the money to reduce the price of goods.

Only when the price is low enough will it appear at the forefront of similar products.

This forces merchants to take advantage of themselves and lower prices crazily to attract consumers to buy.

In the past, merchants would not cut prices too far due to shipping costs.

But now with Kuaitu Logistics, they have completely let themselves go and started to lower prices like crazy.

Even among the merchants on the Pinhaohao platform, competition is so fierce.

Not to mention other e-commerce platforms.

For price-sensitive customers, the ultra-low price offered by Pinhao offers them an offer they cannot refuse.

In just one month, Pinhaohao has become the e-commerce platform with the fastest growing user base.

Its business valuation has also soared from 10 billion at the beginning to 100 billion.

Investors, including Duan Yong, are very envious of this newly emerging unicorn.

But Su Ze didn't open up investment at all and kept silent about making a fortune.

In addition to selling good products, Kuaitu Logistics’ business valuation is also steadily increasing.

Thanks to the stimulation of selling good goods, the total number of packages picked up by Kuaitu Logistics every day has reached half of the total number of packages picked up by Four Links and One Express.

You know, this is just the beginning.

If things continue like this, it is still unknown whether Sitongyida can compete with Kuaitu Logistics.

……

The popularity of Pinhaohao and Kuaitu Logistics quickly attracted the attention of competitors.

Alibaba’s President Ma urgently convened a board of directors to seek response strategies.

At the meeting, he glanced at everyone, then opened the Pinhaohao app on his phone and asked, "Which of you has ever used this app to shop?"

As soon as he finished speaking, there was silence in the conference room.

"Know yourself and your enemy, and you will be victorious in every battle!"

"You have never even used their app, how do you know which part of the market they are targeting!?"

Mr. Ma asked loudly.

One of the e-commerce marketing department managers stood up and said, "Mr. Ma, my wife has used it."

"She bought a pair of sneakers, but after wearing them for three days, the soles of the shoes began to peel."

"I personally feel that although good products are cheap, cheap ones are not as good as good ones."

Mr. Ma applauded and said, "Very good, at least you have used it."

"Come, let's talk about the follow-up."

The supervisor was stunned: "What's the follow-up?"

"The sneakers started to peel off after being worn for three days. Didn't your wife complain to customer service?" Mr. Ma asked.

"oh oh."

The supervisor continued: "The customer service was very responsive and gave us a full refund without asking us to return the shoes."

Mr. Ma snapped his fingers.

"This is the second step to get a good product."

"We all know that cheap products are not good products."

“But what if this item is free?”

Everyone looked at each other.

Indeed, if the product is free, it doesn’t matter what it is.

The Taobao platform also takes the low-price route, but their after-sales service is quite cumbersome.

Even if the sneakers are worn for 3 days and the glue is opened, according to the rules, a full refund is not possible.

This is not to make profits for the platform, but simply to attract merchants to settle in.

Merchants are Taobao's basic base. Only when more people sell goods on the platform will more people pay for the platform, and Taobao's profitability will become higher and higher.

However, this set of models has no reference value at all when placed in a good product.

If a merchant feels that the platform rules are unreasonable, they can directly cancel the store, and customer service will not try to retain them.

Since you don't want to do business here, more people will come later.

This is precisely what we rely on to create good products, so we can unconditionally safeguard the interests of consumers in terms of after-sales service.

Although the negative effect is bound to harm the interests of some honest businesses.

But for good products, the advantages definitely outweigh the disadvantages.

Mr. Ma sighed.

"We all underestimated Su Ze's ambition."

He turned on the projector, and a market share chart appeared on the screen behind him.

The above shows that although most e-commerce platforms such as Taobao have eroded the vast majority of the market share.

But there are still some completely undeveloped areas that are being targeted by good products.

That is the sinking market located in suburban and rural areas where the per capita monthly income is less than 2000.

This consumer group can be regarded as the plus version of price-sensitive users.

For them, as long as the price of the product is low enough, it is value for money.

Anyway, if you are not satisfied, you will get a refund. Is there any more cost-effective business in the world than this?

Finally, someone stood up and suggested: "Mr. Ma, I suggest you find a way to block them immediately!"

"If we continue to allow its brutal expansion, sooner or later it will threaten us!"

Mr. Ma smiled: "Block? It's easy for you to say."

At this moment, the head of the department responsible for providing logistics and warehousing services to Ali came up with a good idea.

"Mr. Ma, since Kuaitu Logistics is the driving force behind the sale of good goods, if we cut off this wind, will we be able to force the business of good goods to stop?"