naruto-story Chapter 493: To customize HYS, you must first have quality (page 12)
Chapter 493: To customize HYS, you must first have quality (page 12)
Chapter 493: Customization of HYS requires quality first
“I solemnly invite @向阳 to visit our Xiaomi headquarters and discuss the needs of contemporary young people for mobile phones.”
The next morning, Xiang Yang saw the scarf issued by Rebus himself that night.
He frowned at the sight.
Different from having contact with HUAWEI, he has never used Xiaomi mobile phones.
But he somewhat understood its reputation.
"As expected of Rebus."
After thinking about how such a thing could happen, Xiangyang put the phone aside.
He was not even interested in clicking on the message under the scarf.
It's not that he's arrogant.
But it’s useless to look at it.
To reply to a comment on his scarf, he has to report it to the public relations department, which is really troublesome.
Besides, why reply to it?
Although Xiaomi is a future Fortune 500 company, the adjustability is completely incompatible with HYS.
Xiang Yang knows that at the critical moment of Xiaomi Mi 1 development, both the company and the fans who gathered because of MIUI like to talk about it as "diaosi".
In order to cater to this argument, Rebus even customized a batch of 'adiaos' T-shirts
Is this kind of business marketing good?
If it was good, why was a Xiaomi executive fired from the company because of complaints from his consumers after he called out "Diosi wins the world"?
It turns out that Xiaomi’s fanbase can laugh at themselves.
But from the bottom of my heart, I don’t want to be labeled a “diaosi”.
In the same way, are HYS's consumer groups willing to get involved with "diaosi" when a simple sports shirt and a pair of basic yoga pants cost thousands of dollars?
Definitely not happy.
Therefore, the controversy caused by Rebus's scarf is inevitable.
There is even some faint disharmony.
"Boss, have I caused trouble for you?" Jiang Mumu, who had an exclusive interview with Xiang Yang, came as scheduled.
With her was Bea Shaffer.
Today the three of them are flying to the capital together.
After a day of adjustment, Xiang Yang will fly back to Paris.
"It has nothing to do with you." Xiang Yang said bluntly: "Don't take yourself too seriously."
After weighing it in his mind for three seconds, Jiang Mumu pursed her lips slightly and said:
"Oh, that's fine."
Her idea was simple, as long as she didn't make Xiang Yang unhappy, that was fine.
As for others.
To put it bluntly, Xiang Yang is right.
Don't take yourself too seriously, thinking that everything must have something to do with you.
"But Boss, you really should take some measures."
On the way here, Bei Shaffer used Jiang Mumu to get a general understanding of what happened.
Although, this entrepreneur named Rebus @ is Xiang Yang himself.
But after all, Xiangyang is the creative director of HYS.
It is difficult for others to discuss HYS and Xiaomi together.
According to the feedback she received, this scarf also caused a lot of discussion in HYS’s community app.
Some speech cannot be controlled.
Some remarks that disparaged Xiaomi and even domestic mobile phones were screenshotted and posted on other social media, which attracted a lot of attention.
"That's it"
There was a little sadness between Xiangyang's brows.
This is what Internet marketing is like. When someone touches you, it doesn't matter whether you like it or not.
All he had to do was take advantage of it.
As for boomerangs and the like, don't they still need to 'let the bullets fly for a while'?
"In this case, let me call Mr. Ding." Xiangyang had no choice but to deal with certain arguments in the HYS community.
He is not a leader and can influence people's thoughts.
The only thing that can be done is to minimize the impact of such inappropriate remarks on the brand.
How to lower it?
Who says HYS looks down on Chinese brands?
That's just a personal statement.
Regarding the announcement that the two parties are actively discussing cooperation, Anta's Ding Zhong has always been happy to see the results.
At the moment, the differences are nothing more than negotiating specific cooperation matters and their specific products.
Talking about this will definitely take time.
But why not announce the progress to the outside world to focus the attention of the media and consumer groups?
It only took about half an hour after the two of them had a simple phone call.
Anta's official website and official scarf took the lead in issuing a detailed report on the recent contact between Anta and HYS.
According to the news released by Anta, HYS made a special trip to seek contact.
And until Xiangyang landed in the capital.
HYS’s official website and community responded.
Luxury brands have always had a bad habit of being slow to respond, and HYS has learned it in a disciplined way.
"HYS really cooperated with Anta?"
Hatfield, who returned to the United States, was not only surprised but also regretful after receiving such news.
"Where are we now?" he asked the secretary.
"According to the news on HYS's official website, the two parties are still in active contact. However, the cooperation involved is quite extensive now."
Hearing this, Hatfield raised his eyebrows.
Not just shoes?
After taking the information from the secretary's hand, he clicked his tongue.
On the information, the words "full range of products" are particularly eye-catching.
Does this full series refer to the full range of HYS products or the full range of Anta products?
Until the evening, Rebus couldn't help but feel a little disappointed.
It has been about 12 hours since I distributed my scarf, and it triggered active discussions among netizens.
From the main point of view, there was no response at all.
This is inevitable, because with the popularity of this short ten hours or so, the number of fans of Xiaomi scarf is constantly increasing.
Just today I received a lot of calls from investors, former colleagues and colleagues asking about it.
He dared to conclude that as long as Xiang Yang responded at this moment.
Then the marketing purpose this time has been completely achieved.
And the last thing he wanted to see was Xiang Yang's lukewarm response, with no reaction at all.
It's not the humiliation of having a hot face pressed against a cold ass.
Rather, there is no topic left to speculate on.
Yes, Xiang Yang, who is familiar with some Internet hype patterns, doesn't want to respond to Rebus' scarf at all.
Before the plane to the capital, after careful consideration, he asked Bea Shaffer to convey the principle of not allowing any department of HYS to respond to the matter.
Even when someone called the customer service of Hermès and HYS out of curiosity, the information they received was the same.
"Don't know, don't know, don't answer."
Answering three questions with no answers really showed off his airs.
"Boss, are you really not going to release a co-branded mobile phone?" After getting on the plane, after Xiangyang finished the interview with Jiang Mumu, he took out his iPad and prepared to continue competing with the computer, Bea Shaffer asked curiously.