Reborn fashion designer

Chapter 494: After the hard work, comes the emotional service (page 12)

After staying in the capital for a day, Xiang Yang hurried back to Paris without seeing anyone except to fill up the car with gas.

Because Fashion Week is coming as scheduled, he can only go out to socialize sadly.

Except for work, of course.

It's for sure to bring some gifts back to my wife.

In addition to my wife's, there are naturally two little guys'.

In short, there is no such thing as him.

In addition, after he came back, he rested at home for one night and went to Axel's office early the next day to report the harvest.

Axel expressed his support for HYS to carry out a full series of authorized cooperation with FILA owned by Anta.

The secondary brand is to get a share of the big sports market.

FILA is not lower than HYS.

However, considering the protection of his own brand, Xiangyang still came up with an idea.

On the day of Paris Fashion Week, the HYS official website and social app mall suddenly launched new products.

"HYS's sky-high price mobile phone case is made of leather and is limited to 999 pieces worldwide. Its price starts at US$1999, which is more than 30 times more expensive than the official website's finely woven twill protective case."

“HYS entry-level customized mobile phone case (made of glass), priced starting from 1999RMB, and the 3D texture design renderings are stunning.”

"According to your model, let Hermès Birkin craftsmen make it for you"

"."

"Holy shit, Hermès is so poor!"

Rebus almost shouted. He had never seen luxury mobile phones. They could use scraps of leather and glass to make money like this.

This was the first time he saw it.

What surprised him even more was the number "1999".

These familiar Arabic letters flashed before his eyes, and he couldn't help but be surprised.

Because this is the price he gave for the Xiaomi Mi 1 that he was preparing to launch after painstaking efforts to integrate the supply chain.

"This shit must be coming for me."

Looking at the relevant reports, Rebus couldn't help but hold his head.

It’s the same as Birkin’s global limited edition mobile phone case using the same Togo leather (calfskin).

The glass version also has a limited quota.

Although the 9999 global quota is not as good as the calfskin that was fully booked after its launch, the number was also booked within half a day after its launch. Thousands of them were booked.

Of course, HYS is also conscientious.

Various renderings of the transparent soft shell (spray painted) priced at US$99 are also posted on the official website.

Beautiful patterns and colors~

The price is also relatively affordable.

The disadvantage is

out of stock!

At this moment, Rebus understood why Xiangyang ignored Xiaomi at all.

This person is also a master of marketing.

People simply don't fall for it.

But people in China who see these mobile phone case products can quickly think that he has invited the other party on his scarf.

Mobile phone cases worth hundreds, thousands, or tens of thousands of yuan are aimed at the consumer groups.

How many will be Xiaomi’s future users?

HYS said bluntly:

"Jun'er, it's not that I don't want to cooperate with you. Look, the model of the handmade mobile phone case I have here can be requested by the customer."

But this price tells everyone straightforwardly:

"Whether we can have a relationship depends on your support, not on me. I have the same price for all manufacturers' models."

After understanding the secret behind this, Rebus wanted to fly to Paris and ask Xiang Yang face to face:

"Are you OK?"

But don’t mention it, the phone shown in this rendering is quite good.

Looking at the three mobile phones shown in the renderings, apart from the familiar iconic appearance of iPhone 4, there are two models that cannot be seen at all.

Rebus couldn't help but think.

The layman looks at the excitement and the insider looks at the doorway.

Both mobile phones have shadows of other brands, and they even look similar to engineering machines that have appeared at some technology consumer goods exhibitions.

But it is definitely not the one that has been sold on the market today.

"Could it be that this is the mobile phone that Anta is secretly using?"

After Xiang Yang left China, Anta and Ding Zhong were still in constant contact with major foundries in China.

Smart bracelets also require chips.

In addition to the simpler appearance design compared to smart watches, sensing technology, cloud management technology, and big data analysis technology are the core of smart bracelets.

Anta has never done any of this and can only look for people to help.

In order to confuse future market competitor Garmin, Ding Zhong went to several mobile phone manufacturing foundries.

Over time, major domestic mobile phone manufacturers really thought that Anta was going to make mobile phones.

For cloud management technology, he finally had to come to HUAWEI.

If the negotiation couldn't be concluded here, he was going to ask Ali.

After all, in 2010, there were only one or two companies that started to develop cloud technology in China, and Tencent Cloud, Baidu Cloud, and NetEase Cloud had not yet been established.

When Ding Zhong came to HUAWEI, he was received by Yu Chengdong, President of Strategy and Marketing. After a serious exchange, he talked about things on his mobile phone. He couldn't help but laugh at himself:

"If we at Anta had the ability to make mobile phones, we wouldn't come to your company for help."

As their eyes crossed, Yu Chengdong nodded affirmatively and said with a smile:

"Indeed, mobile phones are not easy to make."

HUAWEI’s mobile phones are classified into terminal business.

The so-called terminal is inside HUAWEI, and anyone with a discerning eye knows that it is for better selling base station services.

Although after hiring Liu Qianqian as a spokesperson, the sales of mobile phones were pretty good.

But to be honest, there are no more three major communication providers.

The quality of Huawei's own mobile phones alone has almost exhausted the appeal brought by Liu Qianqian.

The mobile phone business is a burden for Huawei.

If it hadn't been for the financial crisis 2 years ago, I would have sold it long ago.

Until now, in internal meetings, the sale of the mobile phone business is occasionally discussed at the senior management level.

Unfortunately, it couldn't be sold.

In two years, China's mobile phone market has changed too quickly.

HUAWEI, who is involved in this, is also looking at the clouds and mist, not knowing where the future direction is.

Moreover, compared to Xiaomi.

HUAWEI still has a difficulty, that is, it cannot offend the three major domestic telecommunications carriers with its mobile phone terminal business.

Hearing that Yu Chengdong agreed with his point of view, Ding Zhong looked up and said in a somber tone:

"Actually, I'm not afraid of Mr. Yu's jokes. When it comes to how to make clothes and shoes more comfortable to wear, we at Anta still have the ability. But for these technological supplies, to be honest, the principle of improving product quality is the same in every industry. But How to improve user experience”

"Oh?" After talking, Yu Chengdong was very interested, "It seems that Mr. Ding has really worked hard."

"Actually, that's not the case." Ding Zhong waved his hand and said with a smile, "I am also imitating a parrot."