Reborn in 1985, he made a fortune from space

Chapter 174: Methods of Selling Things

"Let's continue selling goods in Changjin today."

During dinner the next day, Zhou Meng asked Xiao Guofeng's opinion, "It's impossible to sell bell-bottom pants for 55 yuan a pair in Raoshan."

After all, Changjin is a prefecture-level city, and the purchasing power of Changjin people is not comparable to that of a small county in Raoshan.

"Okay." Xiao Guofeng had no objection. On the contrary, he admired Brother Zhou's decision-making. After all, Brother Zhou was in charge of purchasing and sales in a supply and marketing cooperative. He had experience in purchasing and selling goods.

After the two had breakfast, they went out each carrying a big bag.

This time they still chose a seat next to the train station. The bamboo poles were still hanging on the original trees. They took out two handfuls of clothes, hanging the bell-bottom pants on one side and the others on the other.

"It's them."

When Xiao Guofeng buckled the little star on, he heard an excited male voice, which scared him so much that he dropped the little star in his hand.

Could it be that the urban management team is here?

Xiao Guofeng instinctively wanted to receive the goods, and at the same time he looked in the direction of the source of the sound. Only then did he see several young people running over in a hurry, each wearing bell-bottom pants, and Feng's heart was relieved.

People who want to work in the urban management bureau cannot afford to wear bell-bottom pants.

These young people are not here to mess with him, but to take care of his business.

"Comrade, are your bell-bottoms worth 35 yuan a pair?" The young man asked fondly, touching the little star that Xiao Guofeng had just fastened on his bell-bottoms.

"Yes, 35 a pair. The ones with big bells are bigger than other bell-bottoms, and there are little stars." Xiao Guofeng answered while hanging his clothes.

"Give me three pairs, one of each color." Several people said almost at the same time, each picked his own size, couldn't wait to give Xiao Guofeng money, and left happily.

"This money is like picking it up." Zhou Meng took the money in his hand, and the feeling of dreaming yesterday afternoon came back.

Soon someone else came over and asked for the little star bell-bottom pants by name.

Of course Xiao Guofeng and Zhou Meng are selling each other!

In less than a morning, there were only a few pairs of bell bottoms left.

Zhou Meng was about to tell Xiao Guofeng to look at the stall and go back to get the bell-bottom pants. Another group of young people came. They were excited when they saw the bell-bottom pants on the bamboo poles. "These are the bell-bottom pants they were wearing yesterday." These bell-bottoms are dancing in the central square, and the horns are swaying beautifully, and the little stars are swaying back and forth in accordance with their dancing movements. They look as good as they want."

"Yes, these are the most popular little star bell-bottom pants now. I only have a few pairs. If you like them, you have to buy them quickly. If you are late, they will be gone." Xiao Guofeng hung up the last few pairs of bell-bottom pants.

"There are only a few pairs, then we want them all." When the people heard that Xiao Guofeng said that there were only a few pairs left, they immediately became anxious. They took off their bell-bottom pants and gave the money in a hurry, for fear of being too late. Was robbed.

"Brother Xiao, you are looking at the stall. I will go back and get the bell-bottom pants." Zhou Meng waited for the young people to go away before coming over and saying to Xiao Guofeng.

"No, Brother Zhou." Xiao Guofeng shook his head.

"What's wrong?" Zhou Meng didn't understand his intentions and looked at him doubtfully.

"Don't you see that these bell-bottom pants are very popular?" Xiao Guofeng said to Zhou Meng while hanging up his clothes when no one was around.

"Yeah, because it's so popular, we have to go back and get more." Zhou Meng didn't know what kind of medicine Xiao Guofeng was selling in the gourd.

"It's so easy to sell. Is it a loss if I sell it for 35 yuan?" Xiao Guofeng said.

"I also feel that the sale is at a loss, but there is nothing we can do. The price we set is 35, and it is difficult to increase the price." Zhou also feels that the sale is at a loss, but although he has certain insights into the market, some marketing methods He still doesn't understand.

In his opinion, the price that has been set cannot be changed easily unless it is requested by the superiors.

"Now this is our own business. We can sell it however we want, and we have the final say at what price we set." Xiao Guofeng knew from the look on Brother Zhou's expression that he had not completely transferred from the supply and marketing cooperative. out of work.I think everything is set and cannot be changed.

But in fact, they now make their own decisions, and what they have decided can be changed by creating some conditions.

"Then we are going to raise the price." Zhou Meng was happy in his heart. Who would have trouble with money?

If he can make money, he must make more money.

"Just like this, won't those guests be unhappy?" Zhou Meng asked, he felt.If the gift is too expensive, the guests will definitely be angry. No one’s money comes from the strong wind. Who is willing to spend more if you can spend less?

"Of course I will be unhappy." Xiao Guofeng nodded, taking advantage of the morning rush hour before work, to teach Brother Zhou a lesson first, "Brother Zhou, let me ask you, where is the conflict between the buyer and the seller?"

"Of course one makes money and the other spends money. The one who makes money wants to earn as much as possible, and the one who spends money naturally wants to spend as little as possible."

Zhou Meng, who has worked in the supply and marketing cooperative for so many years, has long seen this.

"Yes, this is the contradiction." Xiao Guofeng nodded, "Everyone wants to reduce the loss of their own interests. This is human nature.

So what we want to help is to make customers willing to spend more money. "

"This is a university question." When Zhou Meng heard that such a thing could happen, his thirst for knowledge was immediately aroused, and he looked at Xiao Guofeng with admiration, "Brother Xiao, tell the elder brother, the elder brother will recognize you in the future It’s okay for you to be the big brother.”

“In this world, there are always people who want to consume your things but are unwilling to pay their own money, so we just need to capture the psychology of these people.

We need to make consumers feel that we don’t make more money, and also make them feel that all we make is hard-earned money.Let them come to us to spend money with sympathy. "After Xiao Guofeng finished his theory, he returned to the reality they were facing at the moment.

"Now we sell bell-bottoms for 35 yuan a pair, and consumers know that we are definitely making money. If we increase the price again, they will think that we are making more money, and they will definitely be unhappy and say that we are making dirty money.

Clothes are not food. After eating this meal, you will be hungry for another meal a few hours later.

After they buy one or two pieces of clothing, it may take several months before they buy clothes for the next season.

But our business is not only done every day, but also done every now and then. We can’t say everything, but at least we want [-]% of our customers to think of us when they buy clothes next time. Buy from us. "

"Then what are we going to do?" Zhou Meng heard that Brother Xiao wanted to find a reason to increase the price.

This is also the key to them wanting to make more money.

But Zhou Meng didn't know what to do to make the guests spend money willingly and sympathize with them.